Beijing time May 11th news, according to the Wall Street Journal online edition reported that as the world's largest smartphone market, the growth potential of China's market has not been. Market research firm IDC will be released on Monday, the report shows that in the first quarter of this year, China's smart phone shipments fell by 4.3%, which is the first time in the past 6 years. Other similar reports show that the first quarter of China's smart phone shipments are still growing, but the growth rate is much lower than in the past.
Experts said, the main reason Chinese intelligent mobile phone market slowdown is lost for the first time users purchase "". Market research company counterpoint research director Tom? Tom Kang Kang said that at present, smart phones in China, the popularity rate has exceeded 90%, mean that thinking about the use of smart phone almost everybody has a smart phone, at present, China has developed into the replacement market ".
This means that, to improve the market share, smart phone manufacturers need to attract users who want to change the existing mobile phone users. Liao Huimin (Liao, Huimin, transliteration) in Beijing engaged in it work, about 2 years to replace a phone, currently used in the iPhone 6, he said he could use the mobile phone in a longer period of time, "unless the phone fault or slower, in my near future, not to buy a new phone. I think the future I will buy iPhone, however, if Samsung can produce a truly outstanding mobile phone, I will consider to buy ".
The transition to the replacement market
China's smart phone market growth slowed down, apple, Samsung and other foreign brands, as well as Chinese brands such as millet are significant. China's smart phone market growth slowed, comes as Lenovo, Coolpad and Huawei and other Chinese manufacturers in the smartphone market to force the occasion, they have launched a configuration larger screen, more expensive products.
Electronic products OEM Pegatron co chief financial officer Lin Qiutan said "the Chinese smartphone market basically occupied by very high-end and low-end products, mid-range products is difficult to survive."
2011 China surpassed the United States as the world's largest smartphone market. Currently, Apple's smart phone sales in China than the United States. With iPhone 6 and Plus 6 iPhone selling, the first quarter of Apple became China's largest smartphone maker of apple.
Millet in the effort to follow the trend. Last week, millet millet Note top distribution, the size and iPhone 6 Plus quite, but the price is only 2999 yuan, about iPhone 6 Plus half of the price in China. "We will continue to pursue our mission: to provide high quality and high performance low price mobile phones for customers," said a spokesman for millet.."
Due to Lenovo, HUAWEI and other competitors more intense competition, millet this year to focus on overseas markets. Analysts pointed out that in view of the slowdown in the market and the more intense competition, millet to maintain the growth rate in the domestic market may face difficulties.
IDC said the first quarter of Samsung's smart phone market in China ranked first from the same period last year slipped to fourth. But Samsung says it believes the outlook is still good for China. Samsung in a statement said, "although there are signs that this year China smartphone growth will slow down, China 8.85 million mobile phone users in the vast majority of the use of middle and low-end smartphones, with the Chinese market increasingly saturated, which upgrade high-end cell phones provide adequate space.
Low-end mobile phone manufacturers face more and more difficulties
Tom Kang noted that the cheap mobile phone manufacturers in the Chinese market will face growing difficulties. They are often dependent on sales of three major telecom operators through China. In offering 4G services, China Mobile leading to China Unicom and China Telecom. Therefore, it is not necessary to too much spending in the promotion, in their 4G network is extended to cover before, China Unicom and China Telecom will "hiding".
IDC noted that with the advantages of low-cost models, cool last year, China's fifth smartphone manufacturers, the first quarter of this year fell by the first five. Cool also increased spending on high-end products last year, cool management expenses increased 1230000000 to 1/4 Hong Kong dollars, the main reason is the increase in R & D expenses.
Cool spokesman Jansen (Chen Jason), said the company will increase efforts to enter the overseas markets, the focus is to push the U.S. market independently branded products, the Chinese market growth rate in the slowdown ".